La Pierre, created by ADT and cut by Olivier Umecker, is a free hand-cut display font with tall, irregular block letters. Blunt edges and shifting stroke widths give the lettering a rough, improvised silhouette.
For music posters and children's entertainment alike, the uneven forms suggest letters assembled from strips of paper or wood. That handmade construction also suits festival signage and playful merchandise, linking these different settings through a direct, slightly unruly graphic style.